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Lyon-Monaco: à 13h00 le 16 décembre pour le marché asiatique - l'actualité en continu- Univers-actu.com
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PARIS (AFP) –
La rencontre Lyon-Monaco du dimanche 16 décembre, comptant pour la 18e journée de Ligue 1, va être programmée à 13h00 pour être diffusée « en prime time sur le marché asiatique », a annoncé la Ligue de football professionnel (LFP) mardi.
« Après le Paris Saint-Germain et l’OGC Nice l’an passé (à 13h00 mi-mars), cette nouvelle programmation constituera une nouvelle opportunité d’offrir une très forte exposition à la Ligue 1 », se félicite Didier Quillot, le directeur général de la LFP.
La LFP avait programmé la saison dernière Nice-PSG mi-mars à 13h00, puis assuré qu’1,6 million de téléspectateurs avaient suivi la rencontre en Chine.
Développer la Ligue 1 en Asie est un des grands objectifs affichés par la LFP, qui a d’ailleurs prévu de programmer un match tous les dimanches à 13h00 à partir de 2020.
En avril 2018, la Ligue et BeIN Sports, la chaîne en charge de la distribution exclusive des droits de la Ligue 1 à l’international, avait en outre officialisé la signature d’un accord de diffusion en Chine avec le groupe audiovisuel de télévision publique CCTV.
Le Lyon-Monaco du 16 décembre perd toutefois beaucoup de son attrait au vu de la situation actuelle des Monégasques au classement, 19es après 12 journées de Ligue 1.
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