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Le logo de BMW modifié - l'actualité en continu- Univers-actu.com

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Actualites International

Le logo de BMW modifié

6 mars 2020
univers-actu

Le constructeur automobile allemand, BMW a modifié son illustre logo. En effet, les designers du prestigieux véhicule ont fait disparaître le contour noir autour du bleu et blanc du logo qui devient désormais transparent.

Les parties bleues et blanches qui symbolisent le drapeau de la Bavière, d’ou est originaire la compagnie, sont quant à elles restées inchangées.

Selon Jens Thiemer, vice-président de la firme, cette innovation réside dans « l’importance et la pertinence de conduire dans le futur. BMW devient une marque relationnelle. Le logo transparent a été dessiné de manière à émettre plus d’ouverture et de clarté ».

Depuis 1917, 103 ans, il s’agit de la 6e évolution du logo utilisé par la marque. Et cette fois, la compagnie a opté cette fois pour une rupture franche. Le premier véhicule à recevoir le logo 2020 est le concept-car i4, rapporte beninwebtv.com.

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